Scholarnetics360
Connecting the next generation of doctors
to a world of valuable experience.
Tags: Brand story, tone of voice, website copy
The brief
We all benefit from hearing about the experiences of others - learning from mistakes and finding out what works from those who’ve already tried and tested things.
MedTech start-up Scholarnetics360 saw the opportunity to set up a network for medical professionals to do exactly that, connecting students and practicing doctors for valuable knowledge sharing. But getting the word out required clear messaging across their website - which is why I was brought in to assist.
The approach
Before we even touched the website, there was some strategic work to be done. The Scholarnetics folks had a prototype brand story and messaging house, but that needed bringing in line with their ambitions. So I took a chisel to it and made some adjustments until everything felt cohesive, purposeful and driven by a will to do good.
Then came the full website audit - what was working, what wasn’t, and where the client felt they needed more clarity within their copy. Once we’d identified which pages would be driving traffic, supported by secondary pages to enable a smoother customer journey, I got to work tuning up the content throughout. With a few rounds of back and forth, it shaped up to be a true reflection of the potential this network had to raise the standard of healthcare.
The outcome
Every stakeholder was chuffed to bits about how their story and website felt. That made it easier for them to take the new messaging and run with it, believing in every word.
With many new mentors and scholars on the way, the network is picking up momentum. And who knows? Maybe those connections will help get diagnoses faster and even save lives (call me an optimist I suppose).